How to Create a Style Guide

By squadron On July 31st, 2010

How many times have you dispatched business cards to print and collected yet another version of your corporate colour? Ever been fired up to see your advert in the latest newspaper and then noticed that the crucial tag line is missing or your logo has been squashed.

There is only one way to stop this from happening and that is to create a style guide. Not only will a style guide aid you control the reproduction of your logo – it will also help you strengthen your brand recognition – which many argue is one of the strongest selling tools.

We have placed the below steps together for you as a starting point.

Step 1 : Define the audience for your Style Guide. Is this for staff to use in-house or is this for suppliers and contractors to refer to?

Step 2 : Mark what your output uses are. This is important because you will need different logos and file formats for example, black and white publication adverts in comparison to vehicle graphics.

Step 3 : Define the tone for the copy and content required. For example you may wantcopy rules for printed content and then copy rules for website content.

Content rules cover all punctuation rules and how to attribute to the business and team.

Step 4 : Insure you layout all the design templates so it is clear how and where the logo and branding sits on all the different pieces of collateral that may be reprinted.

Step 5 : Confirm to accommodate any contributing logos or logos of business that are affiliated with you. It’s also important that you issue a copy of the layout to these companies to insure they accept the layout of their logo as they too may have their own Style Guide and hierarchy layout rules.

Step 6 : Assure that grammar, spelling and contact details are correct.

Step 7 : Assure that when suppliers are using the Style Guide they understand~know~discern~apprehend} that a proof needs to be dispatched~sent~mailed~commissioned}to you to be confirmed as correct.

Make your Style Guide completed and as secure as possible. Then have it saved in an email friendly file format and have a couple printed. Once this is done we strongly advocate a training session – whereby your design studio arrives and trains your staff on how to work the Style Guide and most importantly your brand.

For graphic design Brisbane, logo design Brisbane and web design Brisbane, contact Bydaughters today. We help your brand build business.


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